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Bespoke business strategy solutions

We are Business Management Consultants specialising in the sport, media, technology and financial sectors, providing unrivalled advisory services to a range of clients.

We help business owners achieve their goals by offering bespoke business strategy solutions.

Learn about us
Sport Media Ventures

We work with leading teams and brands

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Connected Fanatics

Connected Fanatics is redefining the value of merchandise for a generation of hyper-connected and environmentally and socially aware fans.

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An exciting fast growing data-based marketing company, Halfspace provides data insights and creative solutions for the sport and entertainment industries.

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Terra Virtua

Tera Virtua allows for a truly immersive collectible platform across mobile, AR and VR through a unique social, gaming and creative experience which is enabled by blockchain.

Our people

Exceptional network

jon smith

Jon Smith OBE

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james sheehan

James Sheehan

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fraser robertson

Fraser Robertson

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stella smith

Stella Smith

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lord stuart polak

Lord Stuart Polak

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Our reach is global

SM-22 has worked with some of the top names in global sport, media and tech


Exit Strategy Planning


Board Representation

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Contract Negotiation


Strategy Consulting


New Business Development


Business Networking


Business Lending

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Key Team Statistics

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Successful project executions

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Network connections

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Business Management Consultants Expertise

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£0 million

Over £100 million raised by the team for SMEs

Our Clients

What our clients are saying

“James has proven to be the perfect partner and supporter for Welba in terms of his extensive and commendable network and also his commercial understanding and ideas. We’re thrilled to have him on board.”

Oli Coles, Welba

What our clients are saying

“Jon has had many challenges in his life, but like in his professional career, he has always fought hard, kept strong and showed the world that he is a winner.”

Arsene Wenger

Explore more from SM-22


The Team

Case Studies