Who We Are

A support system built on reputation, the right connections and excellent results make the Management Team at SM22 a trusted and reliable one-stop shop in the sport, digital, media and financial sectors. Their expertise is built on decades of experience, successful negotiations and world-renowned relationships within their industries.

The dynamic and highly knowledgeable team epitomise the foundations of SM22. To bridge the gap of SMEs whilst supporting and developing their growth through an honest yet high-performing and exciting leadership style.

Our stakeholders form part of our culture of proactive collaboration, communication and confidence in the journey ahead. We are specialists in professional disciplines, with the skill sets to complement your corporate needs.

Management Team

James Sheehan

Director

Fraser Robertson

Non-Executive Director

Jon Smith OBE

Director

Stella Smith

Non-Executive Director

Lord Stuart Polak

Non-Executive Director

James Sheehan

Director

James is an experienced investment professional, having previously been Head of Stockbroking for Novum Securities and Cornhill Capital. A Chartered wealth manager and Fellow of the Institute of Securities and Investment, James has more than 15 years’ investment experience.

He was made an Approved Person by the Financial Conduct Authority (FCA) in 2007 and is an experienced consultant, advising on securities, derivatives and debt instruments. James has a strong network within the UK’s small/mid cap growth market and has deployed in excess of £100m for private and listed companies. James brings financial and investment experience to SMV and performs the role of CEO.

Fraser Robertson

Non-Executive Director

Fraser has a financial services background and has delivered successful business outcomes in executive positions both internationally and within the UK. His previous role as a Chief Operating Officer at Deutsche Bank covered Capital Markets and Treasury Solutions for corporate clients active in Asia; with the business delivering triple digit revenue growth over four years (to circa €1 billion).

He then moved into country management as an Executive Director to oversee the group’s global operating entities based out of Ireland. He attributes commercial success with building relationships that foster trust and influence within a rigorous financial and ethical governance framework where the goal is clear - to increase value. Fraser holds a Chartered Global Management Accountant (CGMA) designation.

Jon Smith OBE

Director

Jon, known as the original ’super-agent’, is one of the UK’s most successful and well-known sport influencers. His experience spans multiple sports at national and international level. Jon was the agent for the England national football team, developing the Team England vehicle that the FA still uses to this day.

Jon once owned the largest theatre marketing business in New York and London, and he also introduced America’s favourite sports, NBA, NFL and NHL to the UK. He has worked with many sporting superstars including Diego Maradona and Lord Sebastian Coe. His autobiography about his time as a ’super-agent’, The Deal, was a number 1 bestseller.

Jon’s role is to provide his unparalleled industry expertise and long-standing contacts in the sports and media sectors.

Jon was granted an OBE in the 2021 New Years Honours list for his contributions towards charitable work.

Stella Smith

Non-Executive Director

Stella founded fintech start-up pirkx in 2018, a disruptive force in the UK’s employee benefits industry providing affordable wellbeing benefits for everyone and creating happier, healthier humans. She has board-level advisory expertise spanning alternative investments, technology, financial markets and services together with private enterprise.

Prior to founding pirkx, Stella was Chief Investment Officer at CWB Group, Senior Investment Director at alternative investment specialist Ingenious, and Director, Retail and Private Wealth at HBOS Treasury. Stella joined HBOS from Lloyds TSB Financial Markets and the majority of her early career was in private banking at C. Hoare & Co.

Stella takes delight in reconfiguring or creating businesses with fresh ideas and enjoys aligning commerciality with ethical behaviours, championing inclusivity and pioneering new concepts.

Lord Stuart Polak

Non-Executive Director

Stuart was awarded a CBE in the New Year Honours List in 2015 for political services, and in October 2015 was elevated to the House of Lords as Lord Polak of Hertsmere.

Stuart is a senior advisor to Marsh McClellan, Chairman of the advisory board of TWC Associates, Non-Executive Director of Hi Bob (UK) Ltd, Trustee of the Holocaust Memorial Charitable Trust and was previously an advisor to Ladbrokes plc.

Born and educated in Liverpool, Stuart was the Education Director of the Board of Deputies of British Jews 1984-1989 and Director of the Conservative Friends of Israel 1989-2015. Stuart is a member of the Security and Justice Committee of the House of Lords.

“This was a great day. Thank you – but now I am hungry!”

- Diego Maradona

“Jon Smith and Victoria Charlton’s organisation is professional and well presented. Our speaking engagements were very well managed. Thank you”

- Mikhail Sergeyevich Gorbachev

I absolutely adored reading your biography The Deal, ‘so clever and full of great stories.

- Jilly Cooper

Jon has had many challenges in his life, but like in his professional career, he has always fought hard, kept strong and showed the world that he is a winner.

- Arsene Wenger

Jon was a huge success during his recent visit to speak with academics at the University in East London, Jon has vast experience in the Business of Sport and has a wonderful way in sharing his knowledge through some incredible real life stories. His charismatic personality is balanced nicely with his ability to interact quite naturally with the audience.

- Arfan Akram (University of East London)

Jon Smith knows the business of football like no-one else.

- GQ Magazine